Typography

Font families and where to find them

Font families are often an underestimated element, yet loved by graphics.

In fact, once you begin your journey to discover the magical world of typography, the world will no longer seem the same.

You risk spending time looking at billboards trying to figure out which font was used in that specific advertising campaign.

A bit of history (but not too much)

The origins of fonts go back to the invention of the movable type print created by Gutenberg. Since then, the first printers have begun to create characters that guarantee the legibility of printed texts and that are resistant in order to last over time.

One of the first printers was Nicolas Jenson who, after learning the art of printing in Germany, opened his own print shop in Venice in 1465. He tried to merge German Gothic and Italian style called ancient letter.

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In this period italic was also introduced.

During the 18th century, some of the fonts that we still use (in their most modern versions) such as the Caslon, the Baskerville, the Didot, and the Bodoni are born.

Serif font families
These are the electronic version of the ancient typefaces

However, it is with the birth of mass society that the demand for typefaces for advertisements has increased.

At that time, with the invention of tabloid print, the metal typefaces were replaced with those of wood which, being lighter, could easily be made even in very large sizes, also thanks to the pantograph.

Typical Far West billboard

At the beginning of the twentieth century, the avant-garde artists and then the members of the Bauhaus began to look at the world as if it were composed of geometric shapes.

In that period fonts like Univers and later the Futura were born.

sans serif font families

The development of electronic communications and the development of computers and new printing techniques have allowed an incredible development of typography and font families.

Font families

Serif font family

Fonts with serifs come from the Roman lapidary typeface where serifs served to easily sculpt letters in stone.

Due to their readability, they are typically used for printed paper, because they are comfortable to the eye.

It is no coincidence that traditional typefaces were with serifs.

Sans serif font families

Fonts sans (without) serif are more suitable for text published in digital or large sizes. 

The structure of these fonts gives the text a rational and modern appearance that, in some cases, might seem a bit cold.

Monospace font families

Monospace font families

 These characters are perfect for headers due to the symmetrical distribution of the letters.

A long text written with a Monospace character would be difficult to read because it would be tiring to the eye.

Slab font families

slab font families

The Slab fonts, are also called Egyptians because they were invented at a time when the world was abuzz with the discoveries of Ancient Egypt.

They could be seen as a category of fonts with serif, however, the straight structure of serif makes them as a separate category. The edges of serifs can be either rounded or straight.

Some Slab fonts are created to be impactful and attract attention in titles, while others tend to guarantee better readability and mimic the structure of the characters used in printing books.

The slab fonts have long been used for typewriters.

Script font families

Script font families

This type of fonts recalls handwriting and it is used to customize a text adding a level of intimacy. 

They must be used in moderation because they tend to be difficult to read. 

They are widely used in the wedding sector.

For example, we created this wedding invitation by mixing one serif and one script font, while the other wedding invitation has a script font mixed with a sans-serif font. 

If you are interested in our wedding product, check out our store!

If you want to begin your journey in the typography, I suggest you watch the short history of Typography and the movie about Helvetica

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